As a local business owner, you know the importance of maintaining an online presence. With the rise of digital technology, more and more potential customers are turning to online searches to find businesses like yours. In fact, 46% of all searches have local intent, and the amount of monthly local searches is at a staggering 97 billion. That’s why having accurate and up-to-date local business listings is crucial to the success of your business.
But what happens when a potential customer discovers your business online and decides to visit your physical location, only to find that you have moved or your hours have changed? Chances are, they will turn to a competitor and you will lose the sale. This is where Vendasta comes in.
As an expert in the field of local business listings, I know the pain points that businesses face when it comes to managing their listings. That’s why I am excited to introduce Vendasta as the solution to all of your listing management needs. With Vendasta’s Listing Sync Pro tool, you can easily manage your business listings on over 50+ listing sites, ensuring that your customers are always informed of any changes to your business.
But why is it important to keep your business listings up to date? Well, for starters, having a Google Business Profile (formerly known as Google My Business) is now more essential than ever. It is often the first place customers look for up-to-date information about your business. With an optimized GBP account, you can achieve the following:
– Boost your business’s local SEO ranking
– Give customers an immediate first impression by showcasing essential information in search results
– Make it easier for customers to find your business with Google Maps integration
– Allow for direct messaging with customers through the GBP interface
– Gain social credibility with customer reviews on your GBP profile
But your Google Business Profile is not a set-it-and-forget-it listing. To stay at the top of search results, you must continuously optimize and maintain your listings, just like you would your website. And that’s where Listing Sync Pro comes in. By regularly updating and managing your listings, you send signals to Google that your listing is reliable and accurate, resulting in a higher ranking on Google Maps and the local section of Google search. This, in turn, provides you with the following benefits:
1. Get Discovered by New Customers: By updating your category in Google Business Profile, you make it easier for customers to find your business when they search for the product or service you offer, rather than just your name. This is especially useful for businesses with names that don’t clearly indicate the services they offer.
2. Further Your Reach: With 87% of smartphone owners using a search engine daily and 30% of those searches being location-related, it’s crucial to be where your customers are. By regularly updating your business listings, you increase your chances of being found by potential customers.
3. Drive Leads: Unlike traditional door-to-door sales, customers are actively searching for businesses like yours. By keeping your listings up to date, you ensure that you are found by the right customers who are looking for your products or services.
4. Improve Your SEO: By consistently updating your business listings and ensuring that your information is consistent across the web, you send signals to Google that your business is reliable and trustworthy. This can result in a higher ranking on search engine results pages.
But Listing Sync Pro is not just for local or physical businesses. It is also crucial for remote companies or businesses without a physical storefront. By setting up your listings as a service area business, you can reap the SEO benefits of online listings without having to publish an address. And with Vendasta’s Listing Sync Pro, you can easily submit your business listings to over 300 online listing directories, ensuring that your business info is disseminated all over the web.
So how does Listing Sync Pro help businesses? It is a comprehensive listings management tool that ensures your business’s contact information is consistent and up-to-date across hundreds of websites, search engines, apps, voice assistants, GPS systems, and social networks. This not only saves you time and effort but also gives you peace of mind knowing that your business information is always accurate and up to date.
But that’s not all. With Vendasta’s partnership with Yext, you also have access to a world-class digital knowledge management platform. And as a Vendasta reseller, you can enjoy competitive wholesale pricing and sell Yext Listings completely white-labeled under your brand.
Don’t let the daunting task of managing your business listings overwhelm you. Let Vendasta’s Listing Sync Pro take care of it for you, so you can focus on running your business and maintaining client relationships. And with our other digital marketing services, such as website development, SEO, branding, and digital ads, you can offer your clients a comprehensive marketing solution all under one login.
So what are you waiting for? Explore Vendasta’s Marketplace today and see how Listing Sync Pro, along with our other products, can help you simplify the cloud for use on the ground and grow your business. Trust me, your clients will thank you for it.
Article based on Elevating Women in SEO for a More Inclusive Industry by Stephanie Wallace: https://moz.com/blog/elevate-women-in-seo
